They first started out hand knitting sweaters. Then they developed a following by opening a store. Soon they were employing a number of women to knit for them by hand. Finally, they opened a factory in 1987. As other factories were starting to close their doors all over the country, in the early 90's-- Elaine and her mother were bucking that trend.
Huntingdon Valley Factory |
Current Production |
Elana Knits has been able to compete in the marketplace because of Elaine's relentless effort to sell to stores via trade shows, continually refreshing the line with new designs and fabrications and also investing in technology that allows faster production.
Shima Knitting Machine |
And that perhaps is why Elaine is still in business. By being an early adopter of technology she has been able to manufacture at a price point that allows her to be competitive with other companies manufacturing a similar product overseas.
Paul Moore, Shima USA |
One of the most important "members" of
Elana Knitwear is Paul Moore who is a technician from Shima Seiki, USA. His company manufactures computerized knitting machines and apparel design systems. Paul troubleshoots issues and recently helped to upgrade the programmability of the machines.
Finished Knitwear |
The raised stitch in the rectangles of this dress are an example of the capability of the computerized knitting machine....infinite possibilities!
After the garments are knitted on the big machines they are finished and detailed by hand. A staff of seamstresses specialize in a variety finishing techniques that are proprietary to Elana Knits.
Elaine holding up a dress from current production |
According the the American Apparel & Footwear Association: 97% of all clothing sold in the US is imported....manufactured in other countries. As a proponent of manufacturing in America, this statistic to me, is both shocking and sad.
Elaine gives me hope. She continues to design, sell and manufacture in a business that is extremely hard to be viable in. In the last year her daughter Emily has come on board. She becomes the 3rd generation in this family-run business, that continues to be- Made in America. Proudly!
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